This afternoon at 2PM ET MobiHealthNews will be hosting its fourth webinar of 2012: Mobile Health at the Point of Care. I'm really excited to have both Dr. Divya Shroff, Chief Clinical Transformation Officer and Vice President of the Clinical Services Group at HCA and Alan Portela, CEO, AirStrip Technologies onboard as our featured presenters.

I'll open the session up with a short presentation about trends in 2012. In particular I think those working in digital health in 2012 have refocused much of the discussion on the role of the physician in mobile and digital health. Digital health is much more about patient engagement and health IT integration than it was two or three years ago when consumer health and direct to consumer initiatives were more often discussed. I'll be covering the renewed interest in the physician and the healthcare provider in general as the channel of choice for digital health in 2012.

Portela will follow me with an overview of how healthcare organizations are leveraging mobile health for chronic disease management, care coordination, and improved clinician workflow.

Dr. Shroff will close out the hour with a discussion based on HCA's experience deploying mobile health technologies. HCA is one of the largest private operators of healthcare facilities in the world. Don't miss out -- register for this free webinar if you haven't already! Be sure to bring questions and see you at 2ET today!