Taiwan-based iFit raised $3 million in a round led by Cherubic Ventures with participation from Yuan-Jin Capital, Sino Strategy Group, angel investor Alan Chien, and former manager of Lenovo Taiwan Ou Ming-Zhe, according to a post from TechCrunch. This brings the company's total funding to just under $4 million.

iFit has developed a website that publishes articles about nutrition and fitness. Since launching the brand in 2012 as a Facebook page, TechinAsia said, founder Alice Chen has added book deals, television shows, sponsored events, and an ecommerce site that sells health foods and fitness products to the iFit brand. iFit's target regions include Taiwan, China, and southeast Asia.

Cherubic Ventures said iFit expects to bring in over $6.6 million in revenue for 2014 from $2 million in 2013. Next year, the company plans to open physical storefronts and launch a line of premade meals.