PatientPop, which offers a marketing service that doctors can use to grow their practice, raised $10 million from Toba Capital. This brings the company's funding to $13.3 million.

“Providers today recognize the front door of their practice has moved online; they realize the importance of having a professional web presence, good reputation, and a technology strategy that helps acquire and retain patients,” PatientPop Founder and Co-CEO Travis Schneider said in a statement. “With PatientPop, physicians no longer have to spend countless hours and an exorbitant budget to cobble together this solution in piecemeal.”

The company's service aims to help practices acquire more patients, get better reviews online, drive repeat visits, and track marketing analytics. PatientPop also offers appointment booking features so that patients will be able to schedule appointments. The service also sends patients a followup appointment reminder via text when the appointment is approaching.

After the patient's appointment, PatientPop sends patients an email asking for feedback and uses information from the patient's response to distribute the review across doctor rating sites. And when it's time for the patient's next appointment, the service reminds the patient to schedule an appointment.

PatientPop launched in October of 2014 and has 65 employees. The company plans to use the funds to grow to 200 employees by next year.

PatientPop previously raised $3.3 million in a round led by athenahealth in May. At the time, PatientPop also joined athenahealth's accelerator program, called More Disruption Please (MDP).