The pleasure and pain of digital health go-to-market
The Achilles heel of digital health has always been the go-to-market strategy. Early digital health companies, to their credit, focused exclusively on solving problems for patients and providers. Their solutions were often effective, for example Omada, Big Health and Propeller Health [Disclosure: Hogg previously served as COO and CCO at ...
This is not a story about COVID-19, although COVID-19 is a key catalyst. This is the story of a new healthcare ecosystem, which will allow the development of new, diverse and creative healthcare experiences.
Today I can acquire a user on Facebook, give them access to physicians via partnership with Wheel, have medicines seamlessly shipped to their homes via Truepill [Editor's note: Hogg is a...
