Yes Health, a mobile platform for weight loss, diabetes prevention and concierge health coaching, is moving deeper into the employer market with its new partnership with Gympass, a corporate fitness platform.

Through the deal, Gympass client companies can now offer their employees access to Yes Health’s wellness app.

The app creates personalized health programs for each member’s goals based on recommendations from credentialed Yes Health coaches. Users get on-demand fitness, nutrition and wellness tips from their coach, as well as progress-tracking and feedback.

For its part, Gympass allows employers to provide their employees with monthly passes that can be redeemed for gym access and various fitness classes. Through the app, members can search for locations that support a Gympass, look up specific class schedules and check into their session via GPS.

Gympass chose to partner with Yes Health “because its easy-to-use platform has been proven to drive high engagement and better health outcomes for users without requiring complex technology or expensive resources,” the company said in a statement.

WHY THIS MATTERS

Seeing the physical and mental tolls the pandemic has had on their employees, many companies are looking for ways to invest in their workforce’s health.

In fact, 68% of U.S. employers said they plan to increase investment into digital health products over the next five years, according to a survey from Mercer Marsh Benefits, Mercer and Oliver Wyman. Four in 10 of these employers said they believed that digital health offerings would help their company retain its staff, and 94% said that health and wellbeing investments will be either equally or increasingly a priority in the coming years.

Further, employees seem open to this kind of intervention. According to the same survey, only 5% of employees say they would never be interested in trying out an employer digital health offering.

Yes Health hopes its partnership with Gympass can give employees the tools they need to get their health on track.

“U.S. employers are facing unprecedented disruption with higher levels of employee stress, anxiety and other health concerns, causing the most innovative employers to recognize that their teams need access to sophisticated digital health tools that can help employees take control of their health,” Alexander Petrov, founder and CEO of Yes Health, said in a statement.

“By adding Yes Health to the Gympass network, members now have a single place on their mobile devices, where they can go for quick, easy-to-use and personalized care plans, that includes diabetes prevention, nutrition counseling, fitness coaching, sleep, wellbeing support and much more.”

THE LARGER TREND

Last year, Yes Health completed a $6 million funding round. Gympass’s last funding raise was in 2019 and was worth $300 million. Following that, it acquired Portugal-based artificial intelligence company Flaner.

Other digital health companies that have targeted the employer market in recent months include YourCoach.Health, which recently debuted an employee-centric version of its platform, Collective Health, which scored $280 million to scale its employer health benefits management platform, Eden Health, which recently rolled out a vaccine status sharing program for employees, and Meru Health, which developed a new program aimed at helping employees dealing with mild depression or anxiety symptoms.