Wearable fitness company WHOOP announced Best Buy will now sell WHOOP 4.0, its screenless data collection wearable, and accompanying accessories at more than 200 of the retail giant's locations and on its website. 

WHOOP's wearable health tracker collects physiological data on heart rate, sleep, recovery and strain. Users also have the option to track their menstrual cycle. A corresponding app displays health analytics, a journal that helps users track self-reported behavior and personalized coaching. 

"WHOOP lives at the intersection of wellness and technology. As the leader in consumer electronics, Best Buy is the right wholesale partner to launch our brand in-store," Radha Bennett, vice president of retail and wholesale at WHOOP, said in a statement. "We look forward to growing our brick-and-mortar retail presence through relationships that align with our mission to help more people take control of their health."

THE LARGER TREND

In 2021, WHOOP secured $200 million in Series F funding, boosting its valuation to $3.6 billion. The funding came less than a year after the wearable tech company earned unicorn status following a $100 million Series E raise. 

Shortly after announcing the funding, WHOOP said it had acquired sports technology startup PUSH, which offered wearable sensors that can be placed in multiple places on the body to help athletes and their trainers quantify weightlifting performance. 

However, in July of this year, WHOOP eliminated 15% of its workforce, affecting every department in the company, noting the economic environment created new challenges and uncertainty.