Last week Under Armour held an analyst day focused on its digital fitness strategy that included appearances by Under Armour founder and CEO Kevin Plank, MapMyFitness CEO Robin Thurston, MyFitnessPal CEO Mike Lee, and Endomondo CEO Mette Lykke. Under Armour acquired MapMyFitness in 2013, and it acquired both MyFitnessPal and Endomondo earlier this year.
Plank discussed the high level strategy...
