How can digital and mobile technology transform the stationary bike experience to make it more like riding an actual bike? This is a question that a handful of digital health startups have tried to address recently, but London-based Zwift has a new approach: a stationary bike MMO, or massively multiplayer online game.
According to a report in the Wall Street Journal Digits blog, the company is ...
The gym may never be as crowded as it is in the weeks after people across the nation make New Year's resolutions to reach their fitness goals. While the plethora of activity trackers might make it easier for athletes to head outdoors for exercise, in some colder areas that might not be an option. This year though, several new digital health startups have launched that aim to offer users an...
Santa Clara, California-based Blue Goji, co-founded by Guitar Hero inventors Charles Huang and Kai Huang, has launched an exergame called Goji Play, available for $99 online. The game is meant to be played at the gym on exercise machines such as treadmills, elliptical machines and stationary bikes.
Blue Goji has three components. The app, available only on iOS devices, a set of wireless...
The exergame product from Blue Goji, a health startup from Guitar Hero creators Charles and Kai Huang and financial software OpenLink founder Coleman Fung is now available for purchase for $99 from the company's website.
Blue Goji has three components. The first is an app, Goji Play, that will soon be available on iOS. The second component is a set of wireless controllers that can be attached to...
Blue Goji CEO Kai Huang
Brothers Charles and Kai Huang, the co-founders of Red Octane and inventors of Guitar Hero, have set their sights on health gaming. AllThingsD is reporting that the pair's new company, Blue Goji, is coming out of stealth mode with a new take on gamified fitness: hardware that turns treadmills, ellipticals, and stationary bikes into fitness-driven arcades.
Kai Huang, the...
