The ePharma Summit in New York City this week was a veritable smorgasbord of new mobile health data. Monique Levy shared some new data (and insights) from Manhattan Research, Tom Jones from Makovsky Health shared data about consumer mobile health use, and, finally, ComScore's John Mangano shared data from a survey of 2,929 individuals, broken down by generation.
"So what I did was I had my team...
Fooducate
Are mobile health apps helping people become more aware about how healthy the food they at the grocery store is? A post over AdAge this week makes the case that this trend is on the up and up.
AdAge reports that there are about 60,000 items in the average grocery store, which supposedly makes it difficult for consumers to compare how healthy different foods are: "The new mobile tools...
About 33 percent of people with smartphones in the US tracked their diet or their exercises with their mobile devices, a comScore representative told The New York Times this week. ComScore said that for tablet users the numbers climb a bit: 35 percent used the devices to track diet and 39 percent used tablets like the iPad to track their exercise. The research firm also stated that about 100...
Source: Asymco
By the fourth quarter of 2012, there will be 1 million new smartphone users in the United States each week, according to analysts over at Asymco. The analyst group has been tracking monthly metrics offered up by comScore for the past two years, which yielded the surprising prediction. January saw a still very impressive 767,000 new smartphone users each week on average, down from...
According to a new report from comScore, the number of people in the US who access health information from their mobile devices is on the rise. During the months of September, October, and November last year, an average of 16.9 million people used mobile phones to access health information. That number marks a 125 percent growth rate over the same three month period in the previous year. The...
By many accounts BlackBerry-maker Research In Motion is on the ropes.
Early last year RIM's devices were far and away the most popular smartphones among US smartphone users. Analyst firm comScore found that the company had about 42 percent of the US smartphone market in February 2011. Apple, Google, Microsoft trailed.
Fast forward to July 2011: The Nielsen Company found that RIM's marketshare in...
Text4Baby partnership base continues to expand: Health Net Federal Services, a government contracting group within parent company Health Net, has built on its partnership with Text4Baby, a free mobile text messaging service for pregnant women and new moms from pregnancy through a baby's first year. HealthNet is now promoting text4baby to United States service members, active duty and retired, and...
