consumer adoption digital health

Digital health adoption saw a dip before COVID-19, but the pandemic brought it into limelight

By Laura Lovett 01:27 pm September 3, 2020

It’s no secret that a global pandemic dialed up digital adoption. But a new study out of Accenture points out that prior to the lockdown consumer adoption of these tools had slowed, and warns that players in the digital health space must be cognizant of consumer concerns. “While digital healthcare has accelerated, we found that the themes of our 2020 research still ring true: Consumers are...

Report: If catered to, baby boomers may be boon to digital health

By Brian Dolan 10:23 am October 16, 2015

The more than 76 million baby boomers in the US are a ripe market for companies building digital health devices and services, but few such companies have successfully designed their offerings for the demographic. That's one of the preliminary conclusions of a recently published California HealthCare Foundation report called Baby Steps: Will Boomers Buy into Mobile Health?, written by Laurie Orlov...