digital fitness

Balanced cofounders Katie Reed and Kelly Froelich
By  Emily Olsen 09:18 am February 10, 2022
Senior-focused digital fitness company Balanced has scored $6.5 million in seed funding. The round, which includes financing from an earlier, unannounced pre-seed, was co-led by Founders Fund and Primary Venture Partners, with participation from Lux Capital and Stellation Capital. WHAT IT DOES Balanced offers live and on-demand fitness classes geared toward older adults. Customers can input...
A woman lifting weights using the Peloton Guide while watching an instructor on her TV
By  Emily Olsen 11:27 am November 11, 2021
Connected fitness company Peloton is stepping outside treadmills and bikes with its new strength training product, the Peloton Guide. The Guide is a camera that can be connected to a user’s TV so they can perform directed weight lifting workouts with their own equipment. Peloton said it uses machine learning to track movement, and a self mode allows members to view themselves and compare their...
Balanced co-founders Katie Reed and Kelly Froelich
By  Emily Olsen 09:32 am November 1, 2021
Digital fitness platform Balanced is launching out of beta Monday, aiming to provide exercise and fitness content tailored to seniors.  For $20 a month, Balanced offers unlimited access to on-demand and live fitness classes. When users sign up, they can input information about injuries, pain points, illnesses and personal goals, and they’ll be recommended a video series geared toward their needs...
By  Laura Lovett 03:58 pm May 7, 2020
Yesterday morning digital health and fitness company Pear Sports announced its purchase of artificial intelligence exercise-coaching platform Performance Lab.  Performance Lab specializes in using AI to gain insights into athletic performance and then develop a personalized exercise program. Pear Sports plans to use this technology in its real-time interactive coaching tool. “The mission at Pear ...
By  Aditi Pai 05:16 am July 27, 2015
In the company’s second quarter earnings call, Under Armour CEO Kevin Plank told investors that Under Armour is the ideal company to create a connected health dashboard for consumers. “The fact that consumers have no barometer for their health today is a mistake and frankly that’s where we see this massive opportunity and we feel we’re the best ones to take advantage of it,” Plank said. “Really...
By  Brian Dolan 12:05 pm May 5, 2014
Medical device giant Covidien has acquired sports and medical wearables company Zephyr Technology, MobiHealthNews has learned. The company has raised more than $13 million since its founding in 2003 -- back when health-sensing wearables were a relative rarity. Zephyr's investors included 3M New Ventures, Alsop Louie Partners and Motorola Solutions Venture Capital. Neither Covidien nor Zephyr has...
By  Brian Dolan 09:29 am April 30, 2014
Three former Dexcom employees left the company last year to form a new venture, Glucovation, which is developing a direct-to-consumer, wearable device that continuously senses glucose for people trying to lose weight or improve their athletic performance. The Glucovation team is headed up by Dexcom's former senior technical director for R&D, Robert Boock, who was in charge of that company's...
By  Brian Dolan 12:13 pm March 25, 2014
Intel has confirmed its rumored acquisition of Basis Science, the activity tracker company that makes the high-end Basis B1 Band. Earlier this year TechCrunch first reported the Intel deal and pegged it at between $100 million and $150 million, however, Intel did not disclose any financial details of the Basis acquisition. At the beginning of 2014, we reported on rumors that Basis was soliciting...
By  Aditi Pai 03:48 am January 6, 2014
Redmond, Washington-based Heapsylon has partnered with shoe company Vivobarefoot to sell Heapsylon's Sensoria Fitness sensor-enabled "smart" socks and to further develop the product. The company says that all of the stores worldwide that currently carry Vivo's product will soon have Sensoria products in them, too. According to Vivo's website, there are nearly 500 such stores around the world. The...
By  Brian Dolan 04:45 am July 25, 2013
Researchers at the University of California in San Diego have developed a noninvasive, realtime wearable sensor that continuously monitors the wearer's sweat's lactate levels. The sensor could be used to help assess physical performance for athletes, soldiers, or patients, the researchers wrote in an article published by a medical journal affiliated with the American Chemical Society. "Wearable...