engagement metrics

By  Jonah Comstock 08:47 am April 21, 2014
Less than 3 percent of early users of The Eatery, the first app from app maker Massive Health, which was acquired by Jawbone in February 2013, used it often enough to be considered active users, and of those, only about 10 percent showed an improvement in the healthiness rating of their meals, according to a new study in JMIR. This is an especially interesting finding, as the company's unique...