Bayer HealthCare, a German pharmaceutical company, has underscored pharma's growing interest in mobile health by starting a new health accelerator. Grants4Apps, which started last year as a crowdsourcing initiative, was releaunched as an accelerator at an event earlier this week.
The commitment on Bayer's part is pretty significant: they'll be offering 50,000 euro (about $65,000) to each of the...