GSK Consumer Health

By  Heather Mack 01:32 pm October 6, 2016
Watching a weather app to see if a cold front is coming in has taken on a new meaning: The Cold and Flu Tracker app, where people can get updates on cold and flu activity at a hyperlocal level, is now available to users thanks to a partnership with GlaxoSmithKline Consumer Healthcare’s Theraflu and the Weather Company. Beyond mixing sickness with weather, the app is also part of GSK’s overall...