health app prescription

WebMD's revamped app is another step toward its longterm behavior change platform plans

By Brian Dolan 06:22 am September 10, 2013

With the launch of a revamped 4.0 version of its flagship app, WebMD has begun to execute on a strategy that Bill Pence, the company's EVP and CTO, laid out for MobiHealthNews earlier this year. Based on my March discussion with Pence and a recent interview with Todd Zander, WebMD's VP of Mobile and Emerging Media, the longterm vision for WebMD is to create an app and web experience that includes...

WellDoc explains how physicians will prescribe, not just recommend, BlueStar

By Brian Dolan 12:07 pm June 14, 2013

When Baltimore, Maryland-based WellDoc announced its newest mobile health offering BlueStar this week, the big news was the fact that a "mobile integrated therapy" -- as the company refers to its offerings -- could be prescribed to patients via existing Rx channels and would be paid for by some private health plans. MobiHealthNews caught up with WellDoc's Chief Strategy and Commercial Officer...