Seventy percent of health insurance companies have published only one or two apps and 67 percent of those companies have achieved less than 100,000 downloads on the apps they do have, according to a new report from Research2Guidance. The report analyzed app offerings from 79 health insurance companies from around the world.
The report follows on the heels of a similar look at the pharmaceutical...
Pittsburgh, Pennsylvania-based health plan UPMC recently launched a new smartphone app that enables its members to access their personal health records, check status claims, view flexible spending account balances, find contact info for providers, and access virtual member ID cards. The app is available for download for iPhone, Android, and BlackBerry 6+ users. The free app is called UPMC Health...
This week Fidelity Investments launched a mobile app that helps its 1.2 million welfare and health plan members access their health benefits from their mobile devices. The app, called Fidelity Health & Insurance, is now available for iPhone and Android users as a native app and also accessible via any mobile phone's browser.
The new Fidelity Health & Insurance app includes coverage...
David Passavant, the senior director of consumer innovation at UPMC Health Plan, which is owned by the University of Pittsburgh Medical Center, sees the advent of mobile health apps as an important tool for unraveling the "incredibly complex and confusing" world of health insurance for consumers.
In an interview with Smart Business, Passavant noted that by the end of 2012 most health insurance...
In February, MyHumana Mobile, the iPhone and Android app for Humana health plan members, won the medical category in the first-ever Appy Awards at the 2011 Online Media, Marketing and Advertising (OMMA) Global Conference. Naturally, the Louisville, Ky.-based health insurer immediately set out to redesign both its web portal and the app in HTML5 to give both a common look and feel.
“Whenever you...
