It’s easy to ignore a flu shot reminder email or grab a donut on your way into work, but Attain — a new voluntary wellness rewards program developed in partnership by Apple and Aetna (recently acquired by CVS) — is aiming to curb these behaviors through personalization.
At yesterday’s Attain launch event in Boston, Apple and Aetna executives stressed the importance of both personalization and...
Rewards-based systems work to bring people into an online health management program, but they don't do much to encourage sustained engagement, according to a study recently published in the Journal of Internet Medical Research.
The study, conducted by researchers at the University of Toronto in Canada, looked at 140,000 potential users of an online health intervention called My Health eSupport....
SK Telecom Americas (SKTA), the Sunnyvale, California–based incubator of the South Korean telecom company has decided to shutdown the employer wellness offering, yesWell, which it has been developing for the past three years, MobiHealthNews has learned. According to an email from SKTA's former VP of Business Development, Richard Meider, that company had spent about $9.5 million developing the...
