Redwood, California-based wearable technology maker Athos has raised $35.5 million in a round led by Social Capital with participation from MAS Holdings, Lightspeed Venture Partners, and Felix Capital, as well as existing investors DMC, True Ventures, and Joe Lacob, who is managing partner and chairman of the basketball team Golden State Warriors.
This brings the company's total funding to at...
Next week Ralph Lauren will start selling a line of shirts, called PoloTech, which have embedded fitness tracking sensors, thanks to a partnership with OMsignal announced last year. The shirts will be available August 27 on Ralph Lauren's website as well as its flagship NYC store and its US Open store in Flushing, New York.
The PoloTech shirt has silver fibers woven into its fabric to help it...
Smart clothing shipments are expected to surpass 10.2 million units annually by 2020, up from 140,000 units in 2013, according to a report from Tractica.
Tractica explained that currently, sport enthusiasts are leading adoption of smart clothing, which Tractica defines as clothing that monitors muscle activity, breathing rate, and heart activity zones, but over the next few years, these items...
