at-home fitness

Balanced cofounders Katie Reed and Kelly Froelich
By  Emily Olsen 09:18 am February 10, 2022
Senior-focused digital fitness company Balanced has scored $6.5 million in seed funding. The round, which includes financing from an earlier, unannounced pre-seed, was co-led by Founders Fund and Primary Venture Partners, with participation from Lux Capital and Stellation Capital. WHAT IT DOES Balanced offers live and on-demand fitness classes geared toward older adults. Customers can input...
Balanced co-founders Katie Reed and Kelly Froelich
By  Emily Olsen 09:32 am November 1, 2021
Digital fitness platform Balanced is launching out of beta Monday, aiming to provide exercise and fitness content tailored to seniors.  For $20 a month, Balanced offers unlimited access to on-demand and live fitness classes. When users sign up, they can input information about injuries, pain points, illnesses and personal goals, and they’ll be recommended a video series geared toward their needs...
Apple Fitness+ new workout sections
By  Mallory Hackett 11:16 am April 16, 2021
Apple’s subscription-based platform for at-home workouts will now offer a trio of programs created specifically for groups oftentimes overlooked in fitness. Launching April 19 on the Fitness+ platform are new workout sections for pregnant people, older adults and beginners. "Apple Fitness+ is integrated with Apple Watch to build on the goal of helping people live a better day by being more active...
By  Dave Muoio 12:09 pm October 6, 2020
ICON Health & Fitness, the parent company of consumer connected fitness equipment brands like NordicTrack, Freemotion and iFit, has raised a $200 million growth investment. The company said that the funding was led by L Catterton, with participation from prior backer Pamplona Capital Management. WHAT IT DOES Founded in 1977 as an import business, Utah-based ICON first stepped into the home...
By  Laura Lovett 03:05 pm July 30, 2020
This week digital home fitness system Tempo announced a $60 million Series B funding round. Northwest Venture Partners and General Catalyst led the round with participation from DCM, Bling Capital, SignalFire, Founders Fund and Y Combinator.  As part of the deal, Northwest Capital’s Edward Yip and General Catalyst’s Holly Maloney were added to the board of directors.  This news comes just months...
By  Dave Muoio 01:41 pm July 22, 2019
The at-home exercise tech space has a new member as Pivot, service offering consumers recorded and live workouts that are tracked via sensor, has stepped out of stealth mode to unveil its launch later this year. The announcement coincides with that of a $17 million Series A funding round led by DCM, with additional participation from Bling Capital, Founders Fund, Khosla Ventures, Signal Fire and...
By  Laura Lovett 11:38 am June 26, 2018
This morning Munich, Germany-based Kaia Health announced that it has launched an AI-powered motion tracking technology called the Perfect Squat Challenge app. The idea is that the app will work as a personal trainer and give users real-time feedback on the form of their squats.  "Breakthroughs in AI-powered motion tracking and correction technology means that everyone now has access to a virtual...
By  Jonah Comstock 04:15 pm May 25, 2017
Peloton, the New York City-based technology company that has seen impressive success combining exercise bikes with tablets to create virtual cycling classes, has raised an additional $325 million in late stage funding. The investment brings the company's total funding to nearly $445 million and brings its valuation to $1.25 billion, which makes the virtual fitness company officially a "unicorn"....