Two recent surveys, one from activity tracker maker Withings and the other from research firm IDC Health Insights asked consumers about their engagement with connected health devices.
In the IDC survey, the research firm found that one out of three consumers who own fitness trackers stopped using their devices in the past 12 months. IDC adds that to maintain consumers' engagement with these...
Source: IDC Health Insights
Health payers should look to the retail industry to improve their consumer health engagement strategies, a new paper from IDC Health Insights argues.
"It is important to differentiate between consumer engagement and marketing," IDC's analyst Deanne Kasim writes. "The overall objective of engagement is to drive behavior change and personal accountability. By contrast...
Cerner Physician Express
In the US clinical mobility spending is expected to grow from $2.9 billion in 2011 to $5.4 billion in 2016, marking a compound annual growth rate of 12.7 percent, according to IDC Health Insights.
IDC Health Insights makes the distinction between mobile health and clinical mobility or mobile point of care. The research firm distinguishes mHealth as consumer focused and...
Healthcare providers in the U.S. will spend more than $4.4 billion on mobile point-of-care technology in 2015, up from almost $2.8 billion in 2010, representing an annual growth rate of 9.9 percent, according to a new forecast from Intel and research firm IDC Health Insights. The market will expand slightly more rapidly in other Western countries. Counting North America and Europe, spending will...
A recent IDC survey confirms that there is still a lot of growth potential for adoption of personal health monitoring services among consumers.
IDC Health Insight's latest study based on an online survey of 1,200 people explores consumer's health technology use and purchase behavior of personal health and fitness monitoring, mobile health applications, medical care in non-traditional settings,...
