Epocrates has finally launched a native iPad version of it's landmark drug information app, up until now a conspicuous and much-discussed omission. The release is part of a larger strategy by CEO Andy Hurd to turn around the struggling company, which posts its second annual loss this year on revenue estimates of about $110 million.
In an October 30 quarterly investor's call, Hurd mentioned data...
The iPad mini, which is priced at as low as $329, is "as thin as a pencil", according to Apple. Physicians, however, are likely more interested in the device's other two dimensions: Since the iPad mini is 7.87 inches tall by 5.3 inches wide, it is the first iPad that can fit into the standard lab coat pocket. Those typically measure about 8.5 inches by 7.5 inches.
About one third of physicians...
