New surgeries, tools, and techniques are developed often, and medical device companies say it can be tricky to get surgeons to adopt them sometimes. After all, there are no unimportant patients, and no one wants to be their surgeon's first attempt at a new procedure.
Part of Minneapolis-based Medtronic's sales team's job is to encourage surgeons who have tried and true procedures to get trained...
About 20 percent of US physicians have tablet devices now, according to Chilmark Research. Most of these are Apple iPads. Some 50 percent of US physicians are expected to have a tablet in the next two years, according to the research firm. One way that physicians are coming face-to-face with iPads increasingly is during meetings with representatives from medical device makers like Abbott, St....
