Count Orca Health as the latest mobile health company to pivot from a direct-to-consumer strategy toward serving healthcare professionals.
Orca isn't completely abandoning DTC, but the Sandy, Utah-based maker of mobile medical reference tools this week introduced Patient Education for Healthcare Professionals, a series of interactive iPhone and iPad apps that allows clinicians to prescribe...
Medical reference app and iBook maker Orca Health announced a partnership with Harvard Medical School this week. Starting with Orca's existing HeartDecide app, Harvard Medical will begin supplying the content for Orca's interactive apps while Orca continues to focus on design and engineering.
Orca began as a hobby for CEO Matt Berry, whose father is a spine surgeon in Salt Lake City, Utah, where...
