Last week, just a few days before connected fitness device maker Fitbit announced the commercial launch of its WiFi-enabled Aria scale, BodyMedia and Withings partnered up to integrate weight data from Withings' WiFi scale into BodyMedia user's online dashboards and apps. BodyMedia offers its own suite of connected fitness devices, but has not developed its own connected weight scale. Similarly,...
BodyMedia has raised more than $2.7 million in a recent round of funding that it hopes will soon hit $10 million, according to an SEC filing that MedCity News spotted. The company stated that the first equity sales occurred on March 13, 2012. So far the round of funding has included participation from four investors, according to the regulatory document.
BodyMedia's last round of funding,...