Oscar Health’s step-tracking program isn’t just about improving member’s health, Holly Bui, Oscar's General Manager for California, said in a presentation at the MobiHealthNews 2016 event in San Francisco this week. It also improves members’ engagement with other offerings and helps keep a larger number of healthy people on the platform.
“What we found is that step tracking is a little bit...
Some 74 percent of adults said they plan to purchase health and fitness device within the next year. And of this group, 35 percent said they plan to buy a smartwatch, according to a survey of 1,001 online US adults conducted by the Consumer Technology Association (CTA), formerly the Consumer Electronics Association. The survey was fielded between August 20 and September 2.
Following smartwatches...
More than 70 percent of Walgreens Balance Rewards members participating in the healthy choices program with a connected device were still active in the program a year later, according to Walgreens. The retail pharmacy released data from a series of studies the company conducted in 2014, showing that their rewards program increased adherence to hypertension and diabetes medications.
One study...
