San Francisco-based Iodine, the startup from former Wired executive editor Thomas Goetz and former Google engineer Matt Mohebbi that launched last fall, is already starting to see some interesting data come out of its crowdsourced medication reviews.
For instance, Goetz said at the ePharma Summit in New York City, Iodine collects ratings on drugs in three categories, one of which is an overall...
Former Wired executive editor Thomas Goetz and Matt Mohebbi, a former Google engineer, have teamed up to launch the drug-focused digital health startup Iodine, which Goetz unveiled this week at the Health 2.0 event in Santa Clara, California.
"There’s a massive amount of search traffic on medications," Goetz told MobiHealthNews. "People use the internet for health decisions as much as they use it...
