While Novartis' recent partnership with Google and its longtime relationship with Proteus have indicated that the pharma company has an interest in digital health, a page on the company's website, added this summer, lays out its broad vision and explicit interest in mobile health specifically. The company even has a mobile health strategy lead, Michele Angelaccio, who holds the title of Associate...
Health tracking and analytics platform Tictrac has partnered with Novartis to launch an awareness campaign, called The 7-Day Challenge to Live Like You, for multiple sclerosis (MS).
"MS is a complicated disease, and one which affects many aspects of your life," Tictrac Senior Account Manager Nooreen Kara told MobiHealthNews in an email. "Whether it's stress, mood, fitness or sexual activity,...
