As of March, 12 percent of US consumers own a fitness band or a smartwatch of some kind, according to a Kantar Wearable Technology report. The majority of them, about 75 percent, own a fitness band.
Kantar's market data is pulled from a combination of consumer purchase tracking and ongoing surveys.
“For both smartwatch and fitness band buyers – brand, ease of use, and functionality are the top...
Fitbit Surge
Fitbit announced today that it has changed the way it calculates and displays active minutes for users.
The company explained that its activity trackers will only count active minutes if a user participates in an activity for over 10 minutes, which is what the American Heart Association recommends. This will not affect the user's step count numbers.
"This 10-minute rule means that...
About 19 million wearable fitness devices are in use worldwide this year, according to a new report from Juniper Research, and that number is expected to nearly triple by 2018. Juniper predicts that market will continue to be dominated by designated fitness devices, but that smartwatches with fitness capabilities will gradually begin to eat away at the market as time goes on.
Most of those...
Two new reports from PricewaterhouseCoopers and its Health Research Institute on the present and future of wearables, including healthcare wearables, show that Americans are optimistic about the future of wearable technology, but less enthusiastic about the technology as it exists now. Health and fitness wearables still lead the category when it comes to consumer interest, and, the data suggests...
Only 15 percent of consumers use a nutrition-tracking website or mobile app to stay healthy, according to a Nielsen survey of 471 respondents called the Health and Wellness survey conducted in February 2014.
The post from Nielsen combines insights from not only the Health and Wellness Survey, but also the Connected Life Report, which MobiHealthNews covered at the end of March. This report...
