Former Wired executive editor Thomas Goetz and Matt Mohebbi, a former Google engineer, have teamed up to launch the drug-focused digital health startup Iodine, which Goetz unveiled this week at the Health 2.0 event in Santa Clara, California.
"There’s a massive amount of search traffic on medications," Goetz told MobiHealthNews. "People use the internet for health decisions as much as they use it...