National Basketball Association

By  Jonah Comstock 10:41 am August 11, 2015
As part of a new partnership with the National Basketball Association, Under Armour will help the sporting organization develop a new consumer app, called NBA Fit. The deal is mostly an expanded sponsorship for Under Armour, which has worked with the NBA as a league partner since 2011. Under Armour will be the title partner of the NBA Draft Combine, an invite-only showcase game series for leading...
By  Jonah Comstock 07:14 am November 20, 2012
The National Football League has signed a deal with EHR maker eClinicalWorks to transition the league from paper records to an all electronic system. The Boston Globe reported that the NFL will pay between $7 million and $10 million for the 10-year contract. Records will be instantly viewable on a smartphone or tablet by medical staff on the sidelines of the games. As players often move and...