This week MobiHealthNews covered the launch of a new mobile advertising network for healthcare providers, called Tomorrow Networks, that also has plans to target consumers using health apps with relevant advertising. Interestingly, the twist was that the ad network was only interested in apps that made use of a user's location, because, as Tomorrow Networks partner Physicians Interactive's...
Back in April 2009 we reported that David Van Sickle, a recent Robert Wood Johnson Foundation Health and Society Scholar in the Department of Population Health Sciences at the University of Wisconsin-Madison, was developing a GPS add-on for asthmatics’ inhalers to map where and when environmental exposures cause asthma symptoms--as well as alert users and encourage them to puff on the “rescue...
