Wearable health trackers are making a lot of news lately, with three major product launches in the last month, but one big question that remains is what will it take to drive adoption of these trackers, not just among health nuts and tech enthusiasts but among most of middle America?
One solution to that problem is media visibility. Feel Rich's partnership with Text4Baby and the NFL and NBAs'...
Now I think I get it.
After watching this promo video for the new Withings WS-30 wireless scale, I understand why there are so many mobile and wireless health and fitness products aimed at the young and hip. It doesn't take a degree in marketing to figure out that young, toned bodies move product better than old, sick ones, so it should come as no surprise that the Withings video features a...
