The NPD Group is predicting that 9 percent of American adults will own a smartwatch by the fourth quarter of 2016. Around 21 million Americans will own smartwatches at that point, NPD predicts, while 32 million will own dedicated activity trackers.
But the firm projects that activity tracker adoption will peak at 32 million, while smartwatch adoption will continue to grow, potentially eclipsing...
The ePharma Summit in New York City this week was a veritable smorgasbord of new mobile health data. Monique Levy shared some new data (and insights) from Manhattan Research, Tom Jones from Makovsky Health shared data about consumer mobile health use, and, finally, ComScore's John Mangano shared data from a survey of 2,929 individuals, broken down by generation.
"So what I did was I had my team...
