Weight Watchers has unveiled a new program called Beyond the Scale, which includes a new app called FitBreak. According to a recent Weight Watchers earnings call, the new program is partially a reaction to a perceived loss of business from free fitness apps.
"Weight Watchers is a plan that works," CEO James Chambers said on a Q3 call. "It is science-based, proven in a multitude of clinical...
Weight Watchers announced that its app will now sync with activity trackers Jawbone and Fitbit so that users of the diet and food logging program can see how their fitness data correlates with their nutrition data.
"Losing weight and keeping it off is best achieved by focusing on both eating and activity, and most of us need skills and support to do both," Weight Watchers Chief Scientific Officer...
