After a rough third quarter, Under Armour has made it known that it is giving up on its UA Healthbox offering and all three of the connected devices that make it up. The company will continue to make some hardware in the form of connected apparel, and will continue to support its connected fitness apps, as well as recently-announced software offerings for Samsung Gear smartwatches.
"Our first...
After spending hundreds of millions to acquire some of the leading health tracking platforms in the market a year ago, Under Armour is upping the ante again, this time on the hardware side, with a new suite of health devices, its calling UA HealthBox. HTC, which partnered with Under Armour last year, designed and manufactured the devices. They will use Under Armour’s UA Record app as their...
