Attain by Aetna

Apple, Aetna execs stress personalization, privacy features in new Attain wellness incentive program

By Laura Lovett 03:51 pm January 30, 2019

It’s easy to ignore a flu shot reminder email or grab a donut on your way into work, but Attain — a new voluntary wellness rewards program developed in partnership by Apple and Aetna (recently acquired by CVS) — is aiming to curb these behaviors through personalization. At yesterday’s Attain launch event in Boston, Apple and Aetna executives stressed the importance of both personalization and...

Apple, Aetna collaborating on new Watch-driven wellness rewards program

By Dave Muoio 10:02 am January 29, 2019

This morning Aetna (which was recently acquired by CVS) and Apple announced a new wellness program that will leverage health data, a custom app and the Apple Watch. Called Attain by Aetna, the voluntary program will deliver personalized health goals, recommendations and rewards based on members’ daily activity. “From fitness enthusiasts, to casual gym-goers, to parents who get all their exercise...