Sports apparel and connected fitness brand Under Armour reported revenue growth of 22 percent in the third quarter of the year, marking the company's 26th quarter of consecutive growth. While the main focus of the company's earnings call was on Under Armour's growing footwear business and international market expansion, CEO Kevin Plank also spoke about the growth of the company's Connected...
It’s been almost a year since Under Armour announced its acquisition of Endomondo and MyFitnessPal for a combined $560 million, a year and change after buying MapMyFitness for $150 million.
This acquisition spree was the biggest the connected fitness space has seen since its inception. Not only did it put apparel companies like Nike and Adidas on notice (it’s not a coincidence that Adidas bought...
The Nike Training Club app
Since Under Armour created its Connected Fitness platform with three major fitness app acquisitions, it has thrown down the gauntlet when it comes to owning online engagement and sales. Adidas made it clear in the summer, with its $240 million acquisition of Runtastic, that it was willing to play Under Armour's game.
But what about Nike, the company that was the...
