Sportsetter raises $276,000, aims to keep workouts interesting with app

By Aditi Pai
08:59 am
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SportSetterSportsetter, maker of an app that helps people stick to a workout routine, raised $276,540 (200,000 euros) and launched an iOS version of its app this week, according to a report from TechCrunch. The company has been around since at least 2012.

The app helps users find variety in their day-to-day workout routines so that on any given day they could play golf, work out on a machine at the gym, participate in a yoga class, or try out a new rock gym. Sportsetter is currently available in New York City and Helsinki, Finland, where the company has offices, but the company most likely will launch its app in Berlin, London, and Miami next.

To provide users with a variety of activities, the Sportsetter partnered with facilities in the regions that they offer the app. In New York, for example, users can participate in a class at Crossfit, Crunch, or UFC. There are also classes for yoga and mixed martial arts.

A monthly membership starts at $9.99 per month and once the user subscribes, they immediately get two to four passes that they can use at different classes. Every month, the user gets another set of passes that they can use. If users don't want a membership, individual passes cost $12. Users can also talk to Sportsetter to create a tailor-made package that suits their needs and companies can sign up if they want to offer the program to their employees.

Another app that offers a similar service, called Fitmob, informs users of indoor and outdoor workouts in their area. The more workouts the user attends, the cheaper the workouts will be. Each workout session costs $15 if the user chooses to go once a week, $10 if the user chooses to go twice and $5 if the user goes three or more times per week.

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