Misfit, maker of the Shine and Flash activity trackers, has partnered with Swarovski to create two new versions of the Shine that feature a crystal face and look even more like jewelry than the company's original polished aluminum device. One of the devices, the violet Swarovski Shine, uses solar charging to stay powered up -- sunlight, LEDs, or halogen lighting all keep the device up and running. Like all Shine devices the two in the Swarovski Shine collection feature a watch battery that have a six month lifespan, according to the company.
The new devices also launch with new accessories that include the Vio Pendant, Piofiori Band, and Slake Bracelet, which allow Shine users to wear the crystal devices as a necklace or bracelet.
Like all Shine devices, the crystal Shines are also waterproof. These are waterproof up to 50 meters. The devices use a halo of LED lights that flow through the crystal face to tell the time. The devices automatically track steps, distance, calories burned, and sleep quality and duration.
The Swarovski Shine Collection is now available for pre-order in the US on Misfit's website, but will go on sale in retail locations this spring in the US, Hong Kong and China. Swarovski Shine is available in three sets that each include two accessories, and range in price from $169.99 to $249.99. The company now offers nine accessories that work with any Shine device.
Misfit has been busy the past few months.
In December New York-based health insurer startup Oscar Health announced that it was teaming up with Misfit Wearables to get more of its members moving. Each Oscar member will get a free Misfit Flash tracker and the opportunity to earn up to $20 a month in Amazon.com credit by meeting step goals -- marking one of the first times a health plan paid members to use an activity tracker.
That same month the company raised $40 million from China-based technology giant Xiaomi and others to help it with its efforts in China.
In September of last year the company launched the Misfit Flash, a less expensive, plastic iteration of the Misfit Shine, which like the original operates on a coin cell battery and does not require charging. It automatically tracks steps, calories burned, distance, sleep quality and duration, cycling, and swimming. It can be worn in a number of ways: around the wrist or clipped to pants, a shirt, shoes, a lapel, or attached to a keychain.
In July 2014 Misfit upped its sleep tracking game, entering into a partnership with Beddit, the Helsinki, Finland-based mattress sensor startup. Customers will be able to purchase a co-branded Beddit device from Misfit’s website, and the tracker will be integrated into the Misfit Shine app.
