Source: Citrix Mobile Analytics Report, February 2015
While iOS devices still dominate, these days healthcare professionals may be more likely than other professionals to be Android, according to a recent report from Citrix. The report is based on a large swath of anonymous data gathered from the company's sizable global customer base, but Citrix says it should not be considered "a comprehensive view of all mobile network data traffic or of all mobile network subscribers."
"The healthcare industry is embracing mobile technology," Citrix writes in the report. "The especially large share of Android devices (39 percent) in healthcare may result in part from a combination of the pressure these organizations face to cut costs, and the increasing equivalence of the apps available on lower-cost Android devices."
In the Americas, average Android adoption across all enterprises -- not just healthcare -- is currently at about 26 percent.
Healthcare professionals are still mostly iOS users -- 55 percent have some kind of Apple device. About 2 percent of healthcare professionals are Windows device users and the remaining 4 percent use other devices.
Citrix's report also included a number of interesting consumer-related metrics.
Among those who use a mobile health app of some kind, fitness apps are now the most popular. About 39 percent of health app users were fitness app users in 2013, but that figure jumped to 78 percent in 2014. According to Citrix, fitness apps are most often used between 5PM and 7PM. The company reports that popular fitness apps include MyFitnessPal, RunKeeper, Runtastic, MapMyRun, LoseIt, JEFIT Workout, Workout Trainer, and Nike.
According to a report posted by Citrix in February 2014, some 50 percent of mobile health app users were fitness app users at the time.
Among health app users, usage of women's health tracking apps has fallen in the past year. In 2013 47 percent of mobile health app users were using women's health apps. In 2014 only 14 percent did. The "busy hours" for this category of apps are between 8AM and 11AM. According to Citrix, popular women's health tracking apps include Period Diary, WebMD's Pregnancy, Period Pal, Period Calendar, BabyBump, I'm Expecting, Period Plus, and My Pregnancy.
