The big health payer news last week was that Aetna was mulling the acquisition of one or more of its competitors: particularly Humana or Cigna. A recent Forbes analysis suggested that such a move would be a result of changes to payment models in healthcare. But Humana, Cigna, and Aetna have all been important players in the digital health. So what might a merged Aetna-Cigna or Aetna-Humana...
New York City-based Happtique, which had developed a health app certification and "prescription" platform, has been acquired by SocialWellth for an undisclosed sum. Happtique was a wholly owned subsidiary of GNYHA Ventures, the for-profit arm of the Greater New York Hospital Association.
It shut down its app certification program in December 2013 after a health IT firm exposed security issues...
Cigna has developed a digital health coaching program, called Cigna Health Matters, that offers mobile tools, social media engagement, gamification, and web-based incentives. The program is available for Cigna's 14 million US members on employer health plans.
“Cigna Health Matters integrates the latest insights and practices of the sociology of engagement, motivation and rewarding behavior change...
