As of March, 12 percent of US consumers own a fitness band or a smartwatch of some kind, according to a Kantar Wearable Technology report. The majority of them, about 75 percent, own a fitness band.
Kantar's market data is pulled from a combination of consumer purchase tracking and ongoing surveys.
“For both smartwatch and fitness band buyers – brand, ease of use, and functionality are the top...
The global revenues for smartphone-connected fitness tracking devices and equipment will grow from $2 billion in 2014 to $5.4 billion by 2019, according to a report from research firm Parks Associates.
"Our latest data finds adoption of connected health devices increased from 24 percent of US broadband households at the beginning of 2013 to nearly 30 percent by the end of 2014," Harry Wang,...
Only 15 percent of consumers use a nutrition-tracking website or mobile app to stay healthy, according to a Nielsen survey of 471 respondents called the Health and Wellness survey conducted in February 2014.
The post from Nielsen combines insights from not only the Health and Wellness Survey, but also the Connected Life Report, which MobiHealthNews covered at the end of March. This report...
Global sports and fitness app installations are expected to grow to 248 million in 2017 from 156 million in 2012, a 60 percent rise, according to a recent report from IHS Electronics and Media titled "The World Market for Sports and Fitness Monitors." The three app categories incorporated in the report are running, heart rate, and multi-sport and activity tracking.
Additionally, 62 percent of...
