Aetna CEO Mark Bertolini started his keynote at HIMSS here in Orlando, Florida with a simple fact: Aetna is doing well, but the healthcare system in general isn't. And for the latter problem, mobile is a big part of the solution.
"Inside my organization today, with record membership, our large staff of physicians, and record revenue, people would look at me and say 'Why would you want to change...
Mobile health strategies shouldn't be one-size-fits-all, Dr. Harry Greenspun, Deloitte's Senior Advisor on Health Care Transformation and Technology, wrote in a recent blog post. There are four dimensions that need to be considering in developing a mobile health intervention or technology. Greenspun breaks down the focus areas into four P's: People, Payment, Places, and Purpose.
"People" refers...
