Healthcare organizations aren't making significant strides in adapting to consumerism, even despite increasing demand, competition for patient loyalty and plenty of lip service to the idea.
That's true across the range of hospitals, payers and pharmaceutical companies, according to new research by branding and marketing consultancy specialist Prophet.
Along with identifying the problem, Prophet...
Although most appointment scheduling is still conducted over the phone, the majority of consumers will consult online sources as their primary resource when seeking and choosing a new healthcare provider, according to a recent survey report from Kyruus. This is especially true among younger generations, who are also more likely to book appointments online, place their trust in online reviews, and...
Toward the end of last year, Morristown Medical Center, a part of the Atlantic Health System in New Jersey, opened up HealtheConnect, an on-site, physical store located just off the hospital's main lobby where patients, family members, and medical professionals can learn about health apps and wearable devices. While the store is currently backed by the hospital's foundation, the longterm plan is...
