Consumers care more about ease of use than trustworthiness when it comes to looking up health information online, according to a Makovsky survey of 1,035 US adults that was fielded by market research firm Kelton.
The survey revealed that although 59 percent of respondents said they trust health information that comes from advocacy group websites, just 16 percent said they use these websites to...
Almost two-thirds of Americans were interested in using a mobile app to manage their health, according to a new survey of 1,015 American adults by Makovsky Health and Kelton.
"Smartphones and wearables are driving a major behavioral shift in consumer health and wellness," Gil Bashe, executive vice president of Makovsky Health, said in a statement "Beyond a desire to speed access to information,...
