Pfizer and the Friends of Haemophilia Society have launched an app game specifically designed to help boys aged four years and older learn about and manage their hemophilia.
Released in Qatar, “HemoHeroes” tasks players with guiding their ‘hero’ through different everyday scenarios, such as exercising, cooking, and bathing. While each of these are designed to be a fun challenge, they also focus...
A study participant playing Neuroracer.
A new study from the University of California, San Francisco shows that a specially designed mobile video game could improve neural plasticity in older adults, improving their ability to multitask and to filter out distractions. A spin-off company is currently testing a version of the game for the possible treatment of ADHD, depression, or autism...
Ben Sawyer
Motivating behavior change has long been one of the biggest challenges and opportunities in mobile health. One avenue for addressing that challenge is to take lessons from a field that doesn't suffer from any engagement problems: gaming. For the first year, the mHealth Summit 2012 featured a Games for Health pavilion, focused on companies using games and the lessons learned from...
This week MobiHealthNews offered up a complimentary report, Mobile Social Fun: Games For Health, which we produced in collaboration with independent analyst Bonnie Feldman. Any one who has attended a mobile health event this past year has likely noticed the increasingly common talk of health gaming, gamification, game mechanics, and so on. It's quickly becoming the go-to strategy for startups...
By Raja Rajamannar, SVP and Chief Innovation and Marketing Officer at Humana
Mobile devices – from cell phones to iPads, eReaders to Nintendo DS – are becoming essential tools for monitoring our health and wellbeing, thanks to their ability to access and share information anywhere. Many of today’s five billion cell phone users, for instance, can use global-positioning satellite, or GPS, to locate...
