At the end of September, Epocrates' worldwide user base for its mobile drug reference tools topped 1.4 million healthcare professionals, of which 340,000 are US physicians, according to a recent SEC filing. The company says that figure makes up more than 50 percent of all physicians in the US. For its interactive services business, Epocrates has had the 20 top pharmaceutical companies as clients...
We mentioned a report last week from the Digital Pharma Blog that Pfizer, Johnson & Johnson and Merck had each removed apps from the Apple AppStore in recent months. While many others covering this story attributed the move to a potential rethinking on the value of apps, the Digital Pharma Blog attributes many of the withdrawals to mergers the companies went through during the past two years...
