By most quantifiable measures Nike+ is the dominant digital fitness offering on the market today. The Nike+ ecosystem currently includes smartphone apps, simple accelerometer shoe inserts, pre-loaded software on the iPod Nano, and its latest addition, the wrist-worn Nike+ Fuel Band. While at least two third party apps are already leveraging Nike+ data from its (soon to open) APIs, Nike made a...
Photo Credit: Paul Savage Photography
By Padma Nagappan
Venture capitalists have begun to see interest in leveraging wireless healthcare technology from different quarters, including Starbucks, Procter & Gamble, retailers and even PepsiCo.
Explaining why PepsiCo was participating at the WLSA Convergence Summit in San Diego this Wednesday, Physic Ventures partner Andy Donner said the company...
