Serve it Up

Premera Blue Cross launches nutrition platform Serve it Up!

By Aditi Pai 10:38 am January 21, 2014

Premera Blue Cross has launched its nutrition-focused online platform and app, called Serve it Up!, in partnership with social platform maker Wellness Layers and nutrition guidance program Guiding Stars. "We are pleased to build systems such as Serve it Up! that focus on something as universal and imperative as good nutrition," Wellness Layers CEO Amir Kishon said in a statement. "We leveraged...

Two Blues discuss healthy behavior change, rewards, loss aversion, and regret theory

By Aditi Pai 07:19 am July 29, 2013

Premera Blue Cross Director of Member Engagement Neal Sofian and Blue Shield of California Senior Wellness Program Manager Ritu Riyat introduced ways in which their respective health plans are incentivizing patients and providing meaningful data to improve their everyday life at a mobile health conference last week in Boston. Sofian takes issue with the one size fits all approach to a lot of...