Earlier this month Google announced its plans acquire Fitbit for roughly $2.1 billion, shaking up the wearable industry, opening up a number of questions about exactly what lies ahead, and what an integration of the two companies looks like.
But the wearables company has long planted its roots in a handful of different markets and business strategies — consumer trackers, health plan partnerships...
Correction: This article has been updated to accurately reflect that the women health tracking is a feature. It has also been updated to reflect Katherine Binder's accurate title.
Last week Fitbit made a slew of announcements about new product launches that coming in the spring. Among them was a true first for the company: a feature that helps women track their menstrual cycles and symptoms....
Fitbit has just announced its latest set of fitness wearables, alongside which will come a new platform that lets women track their menstrual and ovulation cycles.
"Female health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be...
